Heartfield — Privacy Policy

Last updated: 6 November 2026

Heartfield is a farming game made by HoodieHouse ("we"). This policy explains what information the game uses and why. The short version: we don't have accounts and we don't collect your personal information. The game sends us anonymous play stats (how the farm is played, never who you are), which you can switch off. The game's ads and the app stores' payment systems handle some data, as described below.

What stays on your device

• Your farm. Your save game (coins, crops, upgrades, settings, and the IDs of purchases already delivered) is stored on your device. We never receive it.
• Sound settings. Music and sound volumes are stored on your device.
• Backups. On Android, if you have Android Backup turned on, your phone copies the game's data (your farm and sound settings) to your Google account, so it comes back when you reinstall the game or move to a new phone. This is Android's own backup, controlled by you in Android's settings (Settings → Google → Backup); we cannot see it.
• iCloud (iPhone). If you're signed in to Game Center and iCloud, the game keeps a copy of your farm in your iCloud as a Game Center saved game, so it comes back when you reinstall the game or play on another iPhone or iPad. Apple keeps it in your iCloud account; we cannot see it. You can delete it in Settings → [your name] → iCloud → Manage Storage. Your farm is also part of your phone's own iCloud or computer backup, as with any app.

Play stats

To learn what players enjoy, what they skip and how to balance the game, Heartfield sends us anonymous play stats: what happens in the game (for example a crop planted, a Kitchen board played and its score, an ad offer taken or declined, a page opened and for how long, a purchase made), when, and how long you played; your farm's progress; and the game's version, your phone's model and system version, screen size, language and time zone. Script errors the game runs into are sent too, so we can fix them.

• Anonymous. Each farm gets a random id (and each install of the game another), made up by the game. It isn't linked to your name, accounts, advertising ID or device ID, and we don't keep IP addresses. Names you give your animals are never sent.
• Where it goes. To our own server, run on Cloudflare (https://www.cloudflare.com/privacypolicy/), over an encrypted connection. We don't sell it or share it with anyone, and it isn't used for ads.
• How long. The events are kept for 13 months; after that only a daily summary of each farm's progress (for example its coins, crops and year) is kept.
• Your choice. Turn it off any time in the game: ☰ → Settings → Share play stats. While it's off nothing is sent, and stats waiting to be sent are deleted.
• Deleting it. In Settings, under the switch, tap Delete my play stats: our delete page (https://hoodiehouse.github.io/delete.html) opens with your farm's id filled in, and one tap deletes everything sent from that farm at once. We keep only a note of the farm's id and the date, so nothing more from it is kept.

Ads (Google AdMob and its partners)

Heartfield shows ads through Google AdMob: optional ads you choose to watch for a reward, and at most one short ad break every 10 minutes of play (none with the No-ads pass). AdMob lets a few other ad networks offer to show each ad: Unity Ads and Liftoff. To show and measure ads, the ad networks' software may collect:

• your device's advertising identifier (on iPhone, only if you allow tracking when asked), and IDs a network makes for the game on your device;
• your IP address, which may be used to estimate a general location;
• information about your device, such as its model, language, screen size and connection type;
• information about the ads you see and how you interact with them, and whether you've bought anything in the game;
• diagnostic information, such as crash and performance data;
• what you write if you report an ad.

Each network uses this data for advertising, analytics and fraud prevention under its own privacy policy:

• Google: https://policies.google.com/privacy (and how Google uses information from apps that use its services: https://policies.google.com/technologies/partner-sites)
• Unity Ads: https://unity.com/legal/game-player-and-app-user-privacy-policy
• Liftoff: https://liftoff.io/privacy-policy/

Your choices:

• Where the law requires it (for example in the UK, EU and EEA), the game asks for your consent before showing personalised ads, using Google's consent form (it covers the other networks too).
• On iPhone, you can allow or refuse tracking when iOS asks, and change it any time in Settings → Privacy & Security → Tracking. Refusing still shows ads, just less personalised ones.
• On Android, you can reset or delete your advertising ID in Settings → Google → Ads (or Settings → Privacy → Ads).

Purchases

In-app purchases are handled entirely by Apple (App Store) or Google (Google Play). We never see your payment details. The store tells the game which product you bought and gives it a transaction ID, which the game keeps on your device so a purchase is never given twice. Apple's and Google's own privacy policies cover the payment itself.

Children

Heartfield is not directed at children under 13, and we do not knowingly collect personal information from children. The game itself collects no personal information; if you believe a child's data has been collected through the ads, contact us and we will help you reach the ad network.

Data we share or sell

We do not sell personal information, and we don't receive any to share. The play stats are anonymous and stay with us. The data described in "Ads" goes directly from your device to the ad networks.

Your rights

We hold no personal information. To delete your anonymous play stats, use the delete page, https://hoodiehouse.github.io/delete.html (Settings → Delete my play stats opens it with your farm's id filled in), or email us your farm's id. Your save game can be removed by deleting the app (and, on Android, by deleting the game's backup in Settings → Google → Backup, or by turning Android Backup off; on iPhone, by deleting its iCloud copy as above). For data held by Google, see https://myadcenter.google.com and Google's privacy policy; for the other ad networks, their privacy policies above.

Changes

If this policy changes, we'll update this page and the date at the top.

Contact

HoodieHouse — tcb505@gmail.com